Is Your Marketing Actually Working?
Put in your numbers. We'll show you where you're losing money, what to fix first, and what your growth could look like if you fixed it.
Crunching your numbers…
What If We Fixed Just One Thing?
Click a lever below to see the impact — without changing anything else.
*Illustrative estimate based on a conservative benchmark of ~$27 per lead — not a guarantee of results. Your actual numbers will vary by industry, offer, and market.
What Could Your Business Look Like If We Fixed the Leak?
Same ad spend. –
Here's What Your Numbers Actually Mean
1Cost per lead
How efficiently you're generating opportunities in the first place. This is a function of your ad targeting, offer, and landing page — not your sales team.
2Lead-to-appointment rate
How effectively you're turning interest into an actual conversation. This is where speed-to-lead and follow-up quality live or die.
3Appointment-to-customer rate
How effectively your sales process converts a real conversation into a paying customer. This is almost entirely about the pitch, not the ads.
4Customer acquisition cost
What you're actually paying to acquire one customer — total spend divided by new customers. The number that decides whether scaling makes sense.
The bottom line: most businesses don't have a lead problem or a conversion problem — they have exactly one specific leak, and fixing that one thing usually beats spending more on ads.
Frequently Asked Questions
Where does the $27-per-lead assumption come from?
It's a conservative, illustrative benchmark based on typical local-service ad costs — not a guarantee for your specific market or industry. Your actual cost per lead depends heavily on your niche, location, and offer.
How does the calculator decide where my "leak" is?
It compares your lead-to-appointment rate and appointment-to-customer rate against healthy benchmark ranges. Whichever stage is furthest below a healthy range gets flagged as the leak — the stage most likely to be quietly costing you the most money.
Is more ad spend ever actually the right answer?
Yes — when your funnel is already converting well at every stage. If both your appointment rate and close rate are healthy, the math usually supports spending more, since you're not leaking value along the way.
Is this the same as the homepage ROI calculator?
It builds on it. The homepage and full calculators show you the numbers; this tool goes a step further and tells you which specific stage of your funnel is worth fixing first.
Want us to actually fix the leak?
This is exactly the kind of diagnosis we run before touching a single ad — find the real leak, then fix that first.
Talk to Us →